Blog
Insights on mental load, relationship equity, and building happier partnerships
January 20, 2025
Why Does My Partner Not Notice What Needs to Be Done? Understanding the Mental Load
Feel like you're the only one who sees what needs doing? Research shows the "mental load" gap is real—and it's not about intelligence or care. Here's what's actually happening.
January 18, 2025
Does Doing More Housework Actually Lead to Better Sex? What the Research Really Says
The "choreplay" debate, explained. New research shows the relationship between housework and intimacy has completely flipped—here's why.
January 15, 2025
The 71% Fairness Effect: Why How Fair It Feels Matters More Than 50/50 Splits
You don't need perfect equality—you need to feel the division is fair. Research shows perceived fairness explains 71% of relationship satisfaction differences.
January 12, 2025
When Partners Disagree About Who Does What: The Perception Gap in Household Labor
You think you're doing half the housework. Your partner thinks they're doing most of it. Research shows you're both probably wrong—here's why the perception gap matters.
January 10, 2025
The Transition to Parenthood: When the Gender Gap Appears (And Why It Persists)
Pre-kids, couples share household work fairly evenly. Post-kids, women add 2+ hours of daily work while men add 40 minutes. Here's what research shows happens—and why.
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